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Assessment Resource Centre (ARC)

  1. Stage 3
  2. English
  3. Activities
  4. Analysing advertisements
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Analysing advertisements

Grade Work Samples
End of Stage 3 (end of Year 6)
Grade B Nicky  
Grade C Shane   Jules   Drew   Kendall  
Grade D Dale  
New Work Samples

Foundation Statement strands

The following strands are covered in this activity:

Reading, Writing

Description of activity

Students identify and analyse the appeals and persuasive strategies used in the advertisements in the worksheet, before designing their own advertisement concept for a magazine or newspaper.

Based on an activity developed by Curriculum Corporation

Suggested materials

Worksheet, advertisements, paper, pencils/pens, computer (optional)

Prior learning

Students have viewed advertisements and analysed them as a class. They have an understanding of the design and development of advertisements and are experienced in using a graphic organiser to summarise information and ideas.


Context and Text (RS3.7)
Critically analyses techniques used by writers to create certain effects, to use language creatively, to position the reader in various ways and to construct different interpretations of experience.
Language Structures and Features (RS3.8)
Identifies the text structure of a wider range of more complex text types and discusses how the characteristic grammatical features work to influence readers’ and viewers’ understanding of texts.
Producing Texts (WS3.9)
Produces a wide range of well-structured and well-presented literary and factual texts for a wide variety of purposes and audiences using increasingly challenging topics, ideas, issues and written language features.
Handwriting and Computer Technology (WS3.12)
Produces texts in a fluent and legible style and uses computer technology to present these effectively in a variety of ways.

Criteria for assessing learning

Students will be assessed on their ability to:

  • analyse visual texts
  • develop a concept design for an advertisement
  • demonstrate an awareness of the target audience

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